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  • What is the problem or need that your customers have?
  • What is your target market? Who is your customer? How many of them are there and how will you reach them?
  • What is your product or service that will solve the above problem?
  • What advantage does your business have against the competition?
  • How is your business going to make money? What is your pricing strategy? How will you get paid?
  • How much capital do you have and need? How much do you expect to have?
  • Who in your management team is responsible for what?
  • What do you want to achieve and by when? What tasks do you need to do?
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