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Brand Message Worksheet

(4 customer reviews)


Every content you create and every product you sell (ideally) has an underlying tone and message. With this message, you create a feeling and a real experience for customers. If positive, this experience can motivate the customer to interact with your product in terms of buying or communicating about buying.

Brand messaging doesn’t just “happen”, though. It is created with purpose. Have you considered what kind of message you would like your business to deliver to its customers? Do you know what kind of emotional experience you want to create for them? Download our Brand Message Worksheet and consider other aspects of your business that can help you create the perfect brand message for your business.

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4 reviews for Brand Message Worksheet

  1. James Choi

    I gave this worksheet to my biz dept and it’s very amusing how each staff took it differently. Some spent literally less than 5 minutes and some took it home to think over in more detail. Good exercise to do with the team and finally discussing it to come to some kind of an agreement as to what the core message is or should be

  2. Ary

    Recommended for anyone who lacks the courage to sit down and really consider what their business is all about and what they want to TELL their customers! It can be quite a confronting experience to do this exercise especially when you’ve been busy just getting on with it.

  3. Tyler.tan

    It made me think about my business in more depth which I think is important in building a great brand.

  4. ben


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