By using our website, you agree to the use of our cookies.

Templates

Ideal Customer Marketing Strategy Workbook (PDF)

Rated 5.00 out of 5 based on 2 customer ratings
(2 customer reviews)

$0.00

Everyone who knows anything about business says one of the most important things for marketing your business is knowing your target market and ideal customer. This is absolutely true, but defining your ideal customer can require a lot more work for some than others depending on what products are on offer.

You might have considered who your ideal customers are, but do you know what they’re into? Where do they hang out and how can you reach and engage them? How do your products connect with them in a meaningful way?

This workbook guides you through the little details about your ideal customer that matter but are often overlooked. What’s better, it guides you through creating your top 3 customers, whose summary pages you can print and display next to your desk!

Get your copy of this 23-page marketing strategy workbook now to always know who you’re talking to through marketing!

Categories:, Tag:

Product Description

Sections included in this Marketing Strategy Workbook:

  • Ideal Customer Profile Worksheet
    • DEMOGRAPHICS – THE “WHO”
    • BEHAVIOUR – THE “WHAT”
    • PSYCHOGRAPHICS – THE “WHY”
    • DECISION-MAKING – THE “WHERE” AND “WHEN”
  • Customer Personas
    • PERSONA #1
      • Demographics
      • The One-Paragraph Profile
      • About Your Product(s)
      • How to Reach Them – Marketing Strategy
      • Persona #1 Summary
    • PERSONA #2
      • Demographics
      • The One-Paragraph Profile
      • About Your Product(s)
      • How to Reach Them – Marketing Strategy
      • Persona #2 Summary
    • PERSONA #3
      • Demographics
      • The One-Paragraph Profile
      • About Your Product(s)
      • How to Reach Them – Marketing Strategy
      • Persona #3 Summary

Additional information

Document Type

Number of Pages

23

Number of Files

There is ONE file included in this download.

2 reviews for Ideal Customer Marketing Strategy Workbook (PDF)

  1. Rated 5 out of 5

    Sharon Ward

    I’d upload a picture of the printout pages next to my desk if I could! Comes in really handy when I post on instagram xx

  2. Rated 5 out of 5

    Elsie Pitts

    Very detailed – I had to really get into the character of my ideal customer to answer a lot of these questions. makes you think of things that you might not consider otherwise!

Add a review

Your email address will not be published. Required fields are marked *